GetResponse vs Kit (formerly ConvertKit) compared on price, free plan, automation, and monetization tools for creators and small businesses.
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Last updated: September 2026
Note: ConvertKit rebranded to Kit in 2024. It’s the same product under a new name.
Quick answer
Choose Kit if you’re a solo creator, writer, or coach who wants a simple, tag-based system, a generous free plan, and easy tools to sell digital products.
Choose GetResponse if you want a broader marketing toolkit with webinars, funnels, landing pages, and ecommerce features, and you’re comfortable with a busier platform.
They serve different audiences. Kit is built around the creator and their audience; GetResponse is built around the marketer and their conversion funnel.
At a glance
| GetResponse | Kit (ConvertKit) | |
| Entry paid price (1,000 contacts, monthly) | $19/mo (Starter) | $39/mo (Creator) |
| Advanced tier | Marketer $59, Creator $69 | Pro from $79 |
| Free plan | Limited free plan (check availability) + 14-day trial | Free up to 10,000 subscribers |
| Sends | Unlimited | Unlimited |
| Automation | Strong from Marketer | Visual builder, beginner-friendly (limited on free) |
| Webinars | Yes (Creator) | No |
| Sell products | Ecommerce, courses, paid newsletters | Digital products, paid newsletters, tip jars |
| Subscriber model | Contact-based lists | Tags, one record per subscriber |
| Best for | Marketers, funnels, webinars | Solo creators, newsletters |
Prices are list prices verified in September 2026 and change frequently. Confirm on each vendor’s pricing page.
Pricing
GetResponse’s pricing page, screenshotted directly from getresponse.com/pricing.
Free plans. Kit’s free Newsletter plan is one of its biggest advantages: up to 10,000 subscribers with unlimited broadcasts, landing pages, and forms, though with restricted automation. GetResponse’s free option, where available, is much smaller (around 500 contacts, with GetResponse branding), so for pure list building on a budget Kit wins.
Paid plans. At 1,000 contacts, GetResponse Starter ($19) undercuts Kit Creator ($39). But the plans aren’t like-for-like: Kit Creator gives you unlimited automations, while GetResponse needs Marketer ($59) for the same. Kit’s prices rose in 2025-2026, so it is no longer the budget option it used to be.
| Contacts (approx. monthly) | GetResponse Starter | GetResponse Marketer | Kit Creator |
| 1,000 | $19 | $59 | $39 |
| 5,000 | ~$54 | ~$95 | ~$89 |
Billing fairness. Kit charges only for active, confirmed subscribers and doesn’t double-count someone who joins through several forms, because everything sits under one subscriber record with tags. GetResponse has been reported to count contacts in multiple lists separately, so tidy list management matters more there.
Ease of use
Kit is deliberately minimal. Its emails look like personal messages, its templates are plain, and its tag-based system is easy to grasp. It has no CRM pipeline and limited design flexibility. GetResponse offers more templates, more tools, and more options, which means more to learn.
[ADD YOUR OWN: screenshot of setting up a sign-up form and welcome email in each tool, and how many minutes it took.]
Automation
Kit’s visual automation builder is beginner-friendly and well suited to sequences like welcome series, lead magnet delivery, and product follow-ups, with conditional paths on paid plans. GetResponse’s builder goes further with scoring, behavioral triggers, and ecommerce logic, but the good stuff sits on Marketer.
Selling and monetizing
Kit is built to help creators earn: sell digital products, paid newsletter subscriptions, and coaching through Stripe (with a small platform fee plus card fees), and use its Creator Network for cross-promotion.
GetResponse’s Creator plan goes broader: webinars, a course builder, paid newsletters, plus ecommerce tools like abandoned cart emails on Marketer. If you sell courses with live sessions, GetResponse is more complete. If you sell an ebook or paid newsletter, Kit is simpler.
Landing pages, funnels, and webinars
Both include landing pages and forms. GetResponse adds full sales funnels and native webinars, which Kit doesn’t offer. If live webinars are part of your funnel, that’s a decisive advantage for GetResponse.
Deliverability
Kit has a strong reputation for deliverability among creators, largely thanks to plain-text style emails and a clean subscriber base. GetResponse’s reviews on inbox placement are more mixed. In both cases your own sending habits matter most, so authenticate your domain and test during the trial.
Pros and cons
GetResponse pros: webinars, funnels, ecommerce tools, unlimited sends, lower entry price GetResponse cons: busier interface, smaller free plan, contact-based scaling, one automation on Starter
Kit pros: 10,000-subscriber free plan, simple tags, monetization built in, no double-counting Kit cons: higher price after 2025-2026 increases, plain templates, no webinars, no CRM
Which should you choose?
- Solo newsletter writer or blogger: Kit (start on the free plan).
- Coach or course creator running webinars: GetResponse Creator.
- Selling ebooks, templates, or paid newsletters: Kit.
- Ecommerce store or marketer building funnels: GetResponse Marketer.
- Very tight budget with a large free list: Kit’s free plan, then reassess at growth.
Also see how GetResponse compares to Mailchimp and ActiveCampaign.
FAQ
Is Kit the same as ConvertKit? Yes. ConvertKit rebranded as Kit in 2024.
Which has the better free plan? Kit, by a wide margin (10,000 subscribers).
Which is cheaper? GetResponse at 1,000 contacts on its entry plan; at 5,000 contacts the gap narrows, depending on the plan.
Which is better for beginners? Kit, for its simplicity.
Does Kit have webinars? No. GetResponse does, on the Creator plan.
Final verdict
Kit is the better fit for creators who value simplicity and a generous free start. GetResponse is the better fit for marketers who want an all-in-one conversion toolkit, especially with webinars. Take both trials for a spin with a real sign-up form and one automation, then pick the one that feels natural to work in.
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